What is a planogram?Ī planogram is a schematic drawing for detailed planning of how and where products should be displayed in brick-and-mortar stores for best sales results. When used skillfully for visual merchandising and space planning, they maximize sales and minimize waste for store owners and product manufacturers.
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One crucial part of the strategy that can get overlooked in e-commerce is how the products get presented on the shelves in a retail store.
The success of a product depends on a complex set of factors, starting from design and production technology, through choosing the suitable suppliers and logistics partners, to effective sales and marketing strategy.
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